News | Valley Business Forum Seeks to Educate Business Community on the Growing Hispanic Market

April 10, 2016

Modesto, CA – Times, they are a changing. So too are the demographics of consumers and business owners in the Central Valley, with Hispanics holding a growing stake in both sectors. In an attempt to demystify the needs and trends of this mighty new subset the Alliance Small Business Development Center is hosting the Valley Business Forum on Monday, May 9th from 7:30 a.m until 1:30 p.m.

The forum, held at the Ceres Community Center, is the result of a meeting between Congressman Jeff Denham and Hispanic business leaders in the fall of 2015 where it became evident that the business community at large could benefit greatly from elevated understanding of the Hispanic market share while for their part Hispanics could be in a position to advance further if they had an understanding of non-Hispanic customer trends and access to financial and regulatory information. Panels will focus on topics such as marketing to Hispanic businesses and consumers, securing business funding, methods for staying compliant in a heavily regulated business atmosphere and marketing across ethnic boundaries.

Alliance SBDC Director and event chair Kurt Clark is enthusiastic about the potential for the event and the securing of Joel Ayala, Executive Director of the California Hispanic Chamber of Commerce, as the keynote speaker. “This event will cover a broad range of information key to helping Hispanic businesses grow their market share and for elevating the level of general business expertise in our county,” said Clark. “Mr. Ayala is well-versed in all of the issues of concern for Hispanic businesses as well as the opportunities for the business community at large if they can better understand marketing to Hispanics. We live in an area with a lot of diversity and it’s important for us to be the authority that bolsters our potential for growth by providing key data and research.”

The event is presented by The Modesto Bee, Wells Fargo, The City of Ceres, Toste & Associates Insurance Services, Self-Help Federal Credit Union, Vision Magazine, La Favorite, The Stanislaus Business Alliance, U.S. Representative Jeff Denham, the Central Valley Hispanic Chamber of Commerce, the Modesto Chamber of Commerce, the Small Business Administration and America’s SBDC of California.

Spanish translation will be available for the event. The first 100 registrants receive a free lunch. Visit www.tinyurl.com/ceresbizforum to register. For more information please contact (209) 567-4910.